Consumer Behavior with Social Media Introduction to the Study
نویسندگان
چکیده
منابع مشابه
A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...
متن کاملa study on the use of social media to understand consumer preference: the case of starbucks
the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...
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Despite the increasing attention paid to the business value of social media, it is still not clear how they affect firm performance. This study theorizes and empirically examines how firms’ social media efforts—in terms of intensity, richness, and responsiveness— influence consumer behavior (engagement and attention) and firm performance. Using detailed data collected from the Facebook pages of...
متن کاملIdentification of Trends in Consumer Behavior through Social Media
Social Media has frequently been leveraged for the purpose of anticipating trends. This paper presents a methodology to identify trends of consumer behavior through Semantic Filtering. The process begins by applying keyword-based filtering on a ground topic, proceeding to filter on terms related to anticipation of a purchase. Next, semantic categories are considered to filter out messages that ...
متن کاملThe Prospects for Consumer-Oriented Social Media
The term 'social media' refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or 'walled gardens', and are based on a business model that is highly exploitative of individuals and their data. An alternative, consumer-oriented approach is feasible, involving open architecture, inter-opera...
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ژورنال
عنوان ژورنال: Archives of Business Research
سال: 2015
ISSN: 2054-7404
DOI: 10.14738/abr.49.905